In partnership with
Hi, {{first_name|friend}}. 👋
Welcome to Issue #177 of Loop WP!
Last week, we examined Woo & Klaviyo’s study, which reveals fragmented shopping habits. Woo launches native POS, and early bird tickets for Checkout Summit close soon.
This week, it’s about that ChatGPT announcement and what it means for WooCommerce. There are also some clarification points on the Native Woo POS.
Let’s go! 👇
Smarter Marketing Starts Here
Most marketers waste money on channels that don’t actually drive results. The secret? Incrementality.
Our free ebook, Unlocking Incrementality: A Guide for Marketing Success, shows you how to measure what really moves the needle—so you can stop guessing and start scaling.
Inside, you’ll discover:
The difference between attribution and true incrementality
Proven testing methods to measure real impact
How to double down on the channels that actually work
Case studies from top brands already seeing outsized ROI
Don’t just run campaigns. Run campaigns that count.
That ChatGPT Announcement
If you are just joining us, {{first_name|friend}}, last week’s newsletter was the most popular in the previous ten weeks, but I think this week might top that. 😉
Well, what a few days it has been in the world of e-commerce, and this has been on the horizon for a while:
** (WooCommerce does have an MCP coming in the next release.)
Buy it in ChatGPT
On September 29th, 2025, OpenAI announced “Buy it in ChatGPT,” allowing users to purchase products directly in a ChatGPT conversation.
You can catch a detailed explanation and a demo in the announcement post. The key points are:
US only for now.
Etsy is ready to go.
Shopify to follow imminently.
There is a guide and application process for merchants.
Shopify made its own announcement and demo, but for me, the standout quote was around “Reimagining commerce for the AI age”:
“As more people turn to AI for help with shopping decisions, Shopify is ensuring those conversations lead to our merchants. This is agentic commerce in action: enabling transactions directly within AI conversations, giving merchants more ways to connect without replacing what already works.”
The key points for Shopify stores (and this makes me think about WooCommerce priorities and implementation) are:
Shopify enables AI-powered product discovery with real-time data (pricing, inventory, images, variants).
Shoppers can instantly purchase products recommended by ChatGPT during conversations.
Merchants’ store names are shown clearly for transparency and trust.
Orders flow directly into the Shopify admin with attribution and transparent fees.
Merchants remain the seller of record and own the shopper relationship.
Control over checkout flow: Instant Checkout or full online store.
Shopify keeps merchants “on the cutting edge” by default.
Expansion will unlock new selling opportunities while keeping brands at the centre.
Tools are designed to help merchants grow, regardless of size or experience.
What Does This Mean For Woo?
🤔 WooCommerce and Shopify are very different, so the solutions here are not so straightforward.
OpenAI have given us clear documentation on a way forward, and plugin developers are already all over this (such is the power of WordPress and WooCommerce). 👇
Let customers browse and buy WooCommerce products without leaving ChatGPT.
We built it. Launching this week.
#OpenAI #ChatGPT #WooCommerce #WordPress— #w7s (#@w7sdev)
1:48 PM • Sep 30, 2025
WS7 are releasing two plugins:
The free extension retrieves data from Woo.
The premium extension, which builds upon it, offers many additional features, including Instant Checkout and the Agentic Commerce Protocol.
🚨 I’ve not had a chance to see or test the plugin yet, but those premium features are going to be important.
Words from Woo
There hasn’t been much information from the official WooCommerce camp yet regarding a potential solution of their own, but it’s not a simple case of using an existing Google Merchant feed from the Google for WooCommerce plugin (or a similar one).
Although, as Joost de Valk pointed out, both James Kemp and Brian Coords have been great at getting involved with discussions since the announcement.
Joost started a discussion on X, and it’s worth reading to see when WooCommerce will catch up with Shopify, especially in light of Shopify’s new plugin for WordPress.
😉 That is a conversation for another newsletter.
That’s it for this week. 👋
Clarifications - Woo Native POS
Josh Heald, who is an iOS engineer for Woo POS, reached out to me with some clarification points on last week’s newsletter:
POS isn’t available in Canada, just the US and the UK.
POS works with the Stripe Payment Gateway as well as WooPayments, but only in the US.
If you’re using Stripe, POS works without a WordPress[dot]com connection.
That’s pretty cool about those last two points if you are based in the US.
🥺 I asked Josh if there were any plans to roll out support in the UK for using the POS without a WordPress[dot]com connection, to which Josh said:
…no plans to add support at the moment. We're working on the experience of the POS at the moment, more than the payment options.
Sponsorship Opportunities
🚨 The Google Doc contains all the details if you’re interested in sponsoring the Loop WP Newsletter.
Build better audiences in minutes, not weeks.
Speedeon's AudienceMaker gives you instant access to 1000+ data points to build and deploy audiences across 190+ platforms like Meta, Google, TikTok, and Amazon.
No data team required. Pay as you go. Request a demo and get a free customer analysis, so you can find more just like them!
Classifieds
Managed WordPress Hosting redefined. Dynamic autoscaling with high-frequency CPUs & CDN pre-cache for always-fast performance. Easy migration, any time.
Kinsta, a reliable hosting partner for your WordPress sites. Everything you need: edge caching, CDN, WAF, 24/7 support, free migrations and much more.
Weekly WordPress News & Tips
This week's excellent and insightful WordPress News & Tips:
Write less, not more - Where time is really saved with AI-assisted writing. (Tom Cafferkey)
“AI Efficiencies” - Fueled Layoffs Spark Tension After Former Employee Pre-Empts Announcement. (The Repository)
“Wildly unethical” - Additional thoughts about Fueled’s latest round of layoffs and public statements. (The Delta)
WordPress Development Challenges - AI Product Management at GoDaddy. (The WP Minute)
Divi 5 Beta - Woo Cart and Checkout Modules. (Elegant Themes)
FAIR 1.0 - With this milestone, FAIR invites any WordPress site owner or maintainer to install FAIR’s technical independence plugin to access this combined set of packages. (The Linux Foundation)
True Innovation - Taking WordPress editing further with Amender’s AI-powered, universal content customisation. (WP Builds)
New Theme Developer Tools - Border radius size presets in WordPress 6.9. (Justin Tadlock)
Foundation for Exploration - How to Create an MCP Server in WordPress with the Abilities API and MCP Adapter. (Mark Westguard)
Cursor AI - Build a WordPress Plugin Without Coding. (Jamie Marsland)
Cautious Hope - Five Takeaways from Matt Mullenweg’s Crossword Interview. (The Repository)
Security Release - WordPress 6.8.3 is now available! This is a security release that features two fixes. (WordPress)
Introducing Mamba - Engineered specifically for WooCommerce store owners who demand excellence. (Mamba)
Free Course - WordPress Local Development Basics. (Ian Svoboda)
Menu Designer is here! - A powerful new way to build beautiful mobile menus and dropdown menus in the WordPress block editor. No coding required. (Mike McAlister)
Readme Generator - Create perfect WordPress[dot]org plugin readme files with visual formatting. (Nick Hamze)
If you have a question about this email or WordPress, please reply, and I will respond as soon as possible.
👋 Until next time,
Logos of Shopify, WooCommerce, Etsy and OpenAI are trademarks of their respective owners. Their inclusion in this illustration is for editorial and representational purposes only and does not imply endorsement.