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Hi, {{first_name|friend}}. 👋
Welcome to Issue #205 of Loop WP!
Last week was all about Ollie for WooCommerce! Another beautiful triumph from Mike Alister and Patrick Posner.
This week is about pressing pause on Loop WP…
Let me explain! 👇
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Some Quick Highlights
Before we get stuck into this week’s topic, there are four things I’d like to highlight:
Since last week’s newsletter, Ollie AI has been launched with AI-Powered Patterns and MCP.
Checkout Summit {Reloaded} is happening tomorrow, and this code will get you 50% off: cw8aw4zy
James Kemp and Poli Gilad have been working on a prototype to rethink how merchants manage product variations in WooCommerce, and it’s ready for viewing, testing, or feedback.
Metorik has launched an MCP. If you run a WooCommerce or Shopify store, check it out (more information is available in the docs).
💡 If you’re not sure what Checkout Summit is, I shared a dedicated section at the bottom of last week’s newsletter.
Pressing Pause
🚨 TLDR - For the next six weeks or so, I’ll be pressing pause on the regular format for Loop WP. And then things should get back to normal. 🤞
The “Weekly News & Tips” will stay, but the main topic will be more relaxed and conversational, still mostly about WooCommerce and some WordPress stuff.
Why The Pause?
If you want to know more about why I’m doing this {{first_name|friend}}, and I think that’s important, then read on.
Issue 200 is a must-read that explains the highs and lows of this newsletter and how it has changed over the years.
However, if you want the bullet points:
I have a lot of client work on at the moment, and that takes priority.
Running this newsletter costs time and money. The sponsorships are greatly appreciated, but they do not cover either of these.
Growing a newsletter organically (no Paid Ads or Acquisition) is tough, but doing it in the context of WooCommerce and WordPress is even harder.
Over the last 12 months, despite all the changes I’ve made and my audience becoming more engaged, my audience is 6.3% smaller.
I’ve been here twice before:
Pausing the newsletter for 6 months
Multiple rebrands (not as dramatic as you think) and a full replatform, as you know, for the newsletter today.
In Issue 175, I changed the focus of this newsletter from “WordPress-first” to “WooCommerce and AI-first” and set myself a six-month target to turn things around, but I haven't done so. 😔
❤️ I’ve not lost my passion for writing (that’s happened before with this newsletter). In fact, I’ve never been more excited about WooCommerce, but sometimes I need to actually “do the work” rather than write about it.
As always, feel free to reply and let me know your thoughts, {{first_name|friend}}. I love hearing from my subscribers.
That's It For This Week
Hopefully, you will be sticking around for the next six weeks or so until things get back to normal, but I’ll understand if you don’t.
🤞 It takes a lot to write an average of 1,229 words per newsletter, and I’m hoping this temporary conversational style will make that easier.
That’s it for this week. 👋
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Sponsorship Opportunities
🚨 The Google Doc contains all the details if you’re interested in sponsoring the Loop WP Newsletter.
Weekly WordPress News & Tips
This week's excellent and insightful WordPress News & Tips:
Subscriptions Healthcheck Tool - Giving merchants better visibility into the health of their subscriptions. (Woo Dev Blog)
WooCommerce Telemetry - What’s Collected, What’s Default, and How to Turn It Off. (Roots)
Build agent-friendly websites - Google Tells Developers To Build For AI Agents, Not Just Humans. (Search Engine Journal)
Cloudflare Workers - Contact Form 7 Creator Reveals Contactable.io Will Launch as RESTful API. (The Repository)
Wow! 😬 - Google Chrome silently installs a 4 GB AI model on your device without consent. At a billion-device scale, the climate costs are insane. (The Privacy Guy)
Testing from Different Angles - Getting started writing WordPress E2E Tests with Playwright. (WordPress Dev Blog)
AI Isn’t Coming for WordPress - It’s Moving Into the Business Model. (Remkus de Vries)
☠️ 🤯 Terrifying - The old WordPress Security Model is dead! The Great Security Reset of 2026 (Anchor & Austin Ginder)
Extra Early Bird on Sale! - The premier event for developers and engineers who build with WordPress returns. (LoopConf)
What’s new in WordPress 7.0 - AI integration, real-time collaboration, and much more. (Kinsta)
Architecture Problem - AI Can Design a WordPress Site. It Still Doesn't Know Where the Design Should Live. (Chris Lema)
Cool! 😎 - Scanfully 1.9 introduces Email Deliverability Monitoring for WordPress. (Scanfully)
WP Beacon - Watching the WordPress plugin supply chain. (Austin Ginder)
Pathways Initiative - New Contributor Onboarding Project Rallies Make Teams Ahead of WordCamp Europe Launch. (The Repository)
If you have a question about this email or WordPress, please reply, and I will respond as soon as possible.
👋 Until next time,
