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Hi, {{first_name|friend}}. 👋
Welcome to Issue #174 of Loop WP!
Last week, we concluded our summer series with a review of WCUS 2025 and legal updates from Automattic and WP Engine. There was also an additional note on the FAIR Package Manager discussion (which proved very popular).
This week, we look at an AI prompt provided by Paul Charlton to help analyse and improve your website.
Let’s go! 👇
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What Can You Tell Me About This Website?
It’s good to be back to our regular format after the summer break. 👋
Chances are, if you’re reading this, you’re a website builder, developer or business owner, and the thing you have in common is that you have a website.
This week in the WP Tuts Academy, Paul Charlton kindly shared the following AI prompt for analysing and improving your website.
I tested the prompt in multiple LLMs for a client’s WooCommerce website that I am currently working on.👇
I want a detailed and actionable analysis of the following website: [insert website].
The goal is to improve conversion rates, search visibility, and audience resonance without using misleading claims or overhyped copy. Please structure the review using the following areas:
Audience Fit & Messaging – Is the messaging clear, specific to the target audience, and aligned with their pain points and goals?
Value Proposition & Offer Clarity – Is the core offer clearly articulated? Is it compelling and differentiated?
Conversion Optimisation – Review calls-to-action, social proof, urgency, and objection handling.
Content & Copywriting – Is the copy persuasive, benefit-led, skimmable, and authentic?
User Experience (UX) – Evaluate visual hierarchy, navigation, mobile responsiveness, and readability.
SEO Performance – Audit meta titles, descriptions, headings, keyword usage, internal linking, and image alt tags.
Technical Health – Check for speed, accessibility, broken links, and mobile usability.
Competitor Comparison – Suggest how this site can stand out against common industry competitors. Focus on truthfulness, clarity, and practical improvements that can be implemented without major redevelopment.
🧠 The results were very useful, with the most noticeable difference in quality coming between Claude Sonnet 4 and Claude Opus 4.1, and between Copilot “Think Deep” and “Deep Research.
The LLMs I tested the prompt in were:
ChatGPT 5 (Plus plan)
Gemini 2.5 Flash (free)
CoPilot - “Think Deep” (free)CoPilot - “Deep Research” (free)
Claude - Sonnet 4 (free)Claude Opus 4.1
✅ Those LLMs above that are struck out; I did not include them in the next phase of my prompt analysis.
I wanted as much information as possible to analyse further, and they didn’t provide the same level of detail in their responses.
Not LLMs Are Equal
After reviewing all the analyses from each LLM based on Paul’s original prompt, the results were generally good across the board, but not perfect:
Some LLMs went into much more detail (impacted not just by the model but also by the limitations of pricing plans).
There was some hallucination, but it was very minor. 😎
Assumptions were made about the business which were incorrect.
Most inaccuracies came in competitor analysis.
Some LLMs struggled to crawl certain pages on the website.
✨ Whilst there were common threads and good advice overall, each LLM did add elements of valuable feedback that others did not, so I fed all the different results into chat and asked the following prompt:
Can you compare these different sets of analysis, highlighting both the common elements and those that differ?
I want a table with two columns: one for Unique elements and the other for Common elements.
If you could provide insights into any patterns and a synthesised conclusion with next steps, that would be great. I have attached PDFs of each LLM response, and each LLM is labelled accordingly.
It was fascinating to observe how different LLMs think and the diverse advice they provide.
💡 I won’t share all the differences or the individual, unique contributions in detail, as this is a client site. However, I can share some common patterns and insights between the LLMs:
Audience clarity is the top theme, as all four stress segmentation between private collectors/gift buyers and commercial clients. Each recommends distinct journeys, CTAs, or sections for these groups.
Messaging vs. benefits: The current artistic/poetic copy is admired, but all analyses say it lacks clarity about practical benefits, use cases, and reassurance for buyers.
Social proof underutilised: While the website has strong testimonials and high-profile clients (even Microsoft, luxury hotels), these are buried. All agree they should be prominently displayed.
Product confusion: Multiple reports highlight confusion around product types.
Technical underpinnings: Every analysis calls out site speed, image optimisation, accessibility, and SEO hygiene (meta tags, alt text, schema, internal linking).
Differentiation: All suggest leaning on the brand’s unique poured-ink technique and Northern Irish identity, while Claude and Gemini especially frame this as the strongest competitive edge.
Concluding Thoughts
✅ To achieve the full value from Paul’s prompt, we can’t rely on a single LLM or ignore human input.
This type of website analysis is an excellent starting point when reviewing a new client, existing client, or even pitching for a potential client.
⚡️ At the end of the day, you also need to rely on your own knowledge, skills and expertise to spot those mistakes and inaccuracies that LLMs make.
Are you using LLMs to help you with analysing websites? Please reply and let me know how you are using them and any feedback.
Your Thoughts
🚨 Before you go, {{first_name|friend}}, I am strongly considering pivoting the content of this newsletter to WooCommerce and AI.
The WordPress News & Tips would remain unchanged for now, and I will continue to serve up non-WooCommerce-related WordPress content from time to time.
🤔 Let me know below:
Would you keep reading this newsletter if the focus shifted as above?
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Sponsorship Opportunities
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Weekly WordPress News & Tips
This week's excellent and insightful WordPress News & Tips:
Gaps In Support? - YouTuber’s Secret Shopper Project Reveals Gaps in Customer Support at Hosting Companies. (The Repository)
Boost Your Web Design - Explore 10 practical ways that web designers and developers can utilise AI tools to streamline tasks, enhance efficiency, and increase profitability, often for FREE! (WPTuts)
WordPress Agencies - Dealing With Aggressive Sales Tactics in WordPress. (The WP Minute)
The Sparkle Paradox - How AI Signalling Undermines Adoption. (Tammie Lister)
It’s Back! - For the WordCamp Europe 2025 Diversity Scholarship! (Review Signal)
Live at WCUS - How to think about AI and WordPress. (Brian Coords)
AI Handbook - The place to learn how to get involved with the WordPress AI community and start contributing to WordPress AI. (WordPress)
Appointments - Kinsta names Jon Penland new CEO and Matt Reid as CMO. (Kinsta)
Urumi.ai - Brings Agentic AI to WooCommerce With Focus on Safety (The Repository)
Development - Implementing Namespaces and Coding Standards in WordPress Plugin Development. (WordPress)
😎 Abilities API - Extending the command palette with WooCommerce and Abilities API demo, wow! (James Kemp)
In Full - The WordPress Loading Sequence. (Remkus de Vries)
Photoshop for WooCommerce - Powered by Nano Banana (Gemini Flash API), the new W7S plugin lets you generate stunning product photos, variations & edits, straight from the Media Library. (W7S)
Block Commenting - A new feature designed to enable real-time collaboration. (Human Made & Adam Silverstein)
Full Schedule Announced - The premier event for developers and engineers who build with WordPress. (LoopConf)
Progress - Core-AI Contributor Check-in. (WordPress)
When Things Go Wrong - Melapress Survey Finds 96% of WordPress Pros Have Experienced Security Incidents. (The Repository)
If you have a question about this email or WordPress, please reply, and I will respond as soon as possible.
👋 Until next time,
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